I recently did a MLM company review on a new company called Family IQ that has been causing quite a stir in the MLM industry.
From my in depth
Family IQ Review you already know all the general facts about the company, the product, and the lucrative Top Tier compensation plan, so now I want to review the marketing approach and sales funnel that most distributors receive when they join Family IQ.
Will the Family IQ marketing system work for you?
Can this fairly simple sales funnel and lead generation approach really stand up to the claims of master distributor Rod Stinson who supposedly uses several simple marketing approaches and a recorded tele-seminar to generate an average of $70,710 a month in income with Family IQ?
Now it’s no secret in the network marketing industry that top earners in most companies routinely pull in staggering amount of money in monthly commissions, sometimes hitting one hundred thousand and more, with some even reaching mid six figures in monthly income.
“Beam me up Scottie”…. I have stumbled into a parallel universe.
Hey we all know that there are stellar performers in every industry and company, you know, those are the people we all admire and hate at the same time.
They seem to be nice people but it’s those gaudy $87,000 monthly commission checks that just seem unfair!
However what most people really want to know is, can they do it, can they duplicate whatever success strategy is being used by the top earners so that they have a chance at the golden ring.
Well this is where the rubber meets the road, I could talk a long time about this issue and the reasons why some make it in network marketing and most fail but that’s for another article. See my recent blog post,
MLM Success – The MLM 7 Figure Business Plan? What’s That?
I will tell you that the single biggest reason that most people fail in MLM (other than lack of motivation and focus) is because of what I refer to as “Lead Poverty”.
They just don’t understand marketing and how to generate leads so they keep dragging out their “warm market list” every time they go into a new MLM and badgering the same group of people until they finally join the “NFL” which means “No Friends Left”.
To succeed in MLM you have to understand a basic marketing principle called “The Law Of Large Numbers”, which tells you that success is numbers related. That means if you put a product in front of a large enough group of leads, you will have lots of sales.
It’s an input/output equation, the more leads you have, the more sales you have, and the more profit you have.
So how do you escape from Lead Poverty and embrace the Law of Large Numbers?
Now there are a lot of ways I coach people to do this,
Old School MLM marketing approaches, Crossover Approaches, and
Online Internet Driven MLM Marketing Approaches will all get you there.
The bottom line is that with a constant high volume lead flow, you can’t miss.
So let’s review the specific marketing and lead generation approaches that the Family IQ marketing system uses.
The Family IQ “Funnel Marketing System”
This is the core of the marketing approach and is a recorded webinar or teleseminar that features Master Distributor Rod Stinson doing an hour long opportunity presentation in which he goes over the concept of direct response marketing, talks about Family IQ & their Top Tier compensation plan, and shows his proof that the system works by featuring several photos of his dining room table covered in $1000 cashier’s checks.
Now the
Family IQ teleseminar is actually a pretty powerful video that really does the heaving lifting for the distributor. Although I feel it’s probably a little long, but it gets the job done and hits the prospect at the very beginning of the presentation with the huge income potential and then keeps hammering home the point.
That is of course the beauty of the
Top Tier MLM business model, you get the normal huge income potential of the long term residual income once you build a large group, but you also get big bucks up front.
This presentation comes in the form of a replicated website that each new Family IQ rep receives that includes a hosted capture page with an opt in form, a video presentation, a basic autoresponder with automatic follow up letters already written and in place, and a back office with a simple lead and contact manager.
This system is great for a new distributor since its all set up, and requires no technical knowledge on the part of the new rep. It’s pretty much plug and play.
The Family IQ “Lead Generation Prospecting Software”
Now this is one of the core parts of Rods Family IQ marketing funnel presentation which he mentions several times in the teleseminar as he talks about being able to generate thousands of free targeted lead daily to power your business.
Now of course this hits home with lots of prospects since the single biggest problem of a distributor in the MLM industry is in fact generating leads and finding prospects, but the question is does this software really work?
Well the answer is yes, I have actually had quite a bit of experience with software such as this and it does in fact do what it claims to do, that is to generate leads.
This is actually a software program you buy at a discount and download to your computer. Once its setup you can direct it to use its search functions to scour the internet to find different classes of potentially interested opportunity seekers for the Family IQ business. The software then extracts a leads name and phone number from internet websites, online adverting portals like Craig’s list, or online classified advertising directories.
Generally the biggest target market for these scrapers are going after people who are already in network marketing. This is easily done by just using any MLM company name as a keyword in the software and then pulling the names and phone numbers of distributors off of their company replicated websites.
Since in today’s market everyone who joins a MLM usually gets a company replicated website it’s no problem to find lots of leads.
Now two questions occur when using this type of a lead source and they relate to lead quality and to saturation.
If someone is already a distributor for another network marketing company what are the chances that they will be interested in a different MLM such as Family IQ?
Actually this is probably one of the best classes of leads you can go after since it’s a very targeted market. We already know this type of lead likes and believes in network marketing since they already are or were in the industry. So there are no long conversations trying to explain how MLM works, they already believe.
Also since the MLM industry is so transitional and attrition rates run 50% to 70% or more, its more than likely that most of your leads are either not happy with their success so far, have already dropped out, or may even be looking for a new deal as we speak.
On the saturation issue, the question is that if you have a several thousand Family IQ distributors all using the same software won’t they just be recycling the same leads or run the chance of actually running out of this type of lead?
Well to answer this question you just have to take a step back and look at the big picture.
Estimates of how many MLM companies are in the world currently range from 1500 to 5000 companies and the number fluctuates daily since so may fail every year and so many new ones start up.
Big network marketing companies such as
NuSkin, Herbalife, Amway,
MonaVie and many others have millions of distributors each, and if we even conservatively estimate that an average network marketing company has 10,000 distributors then you could have as many as 50 million distributors out there as Family IQ prospects.
Well I guess you probably are not going to run out of leads any time soon.
Now you have leads, what do you do with them?
Well that’s the next part of the Family IQ sales funnel system, once you have the leads, now you have to get the leads to the Family IQ replicated teleseminar that Rod Stinson does so they can view the information and decide if they want to join.
Now the beauty of a using a high volume automated lead funnel system for Family IQ, is that once your prospect views the presentation, they will either be pretty much ready to go, or they won’t be interested, there really is no in between when you are using a high volume approach, they either see it or they don’t.
The two main approaches that the Family IQ system uses to get your leads to the teleseminar are a direct phone approach called Dial & Ditch or an automated approach called Voice Broadcasting.
Dial and Ditch for Family IQ leads
With this approach you will use one of 2 scripts that you will download from Rod’s Family IQ training website and then you will actually call the phone numbers with the intention of leaving a short sizzle message on the prospects voice mail designed to get them interested enough in Family IQ to go to your replicated teleseminar website and opt in to view the presentation. That’s the Dial part. I taught this same approach years ago to my downline but at the time we called the approach “Phone Drops” and it really does work.
Now the ditch part is that if someone actually answers the phone you just hang up. Now since most new reps are usually nervous about directly talking to prospects since they don’t know what to say, the idea of not actually having to talk to anyone appeals to them and so they like this approach.
Now the one downside of this approach is that it takes time to do all those dials but the upside is that it’s free. My advice for anyone who feels confident on the phone is not to do the ditch part but to actually talk to the prospect on the other end of the line and use the same script.
I mean you are already spending the time to do the dial so why not use the time effectively and actually talk to your live prospects. Since you will be building rapport with your prospect by doing a live conversation your conversion ratio from lead to Family IQ distributor is going to be much higher.
Voice Broadcasting For Family IQ
Now this is the automated way to use your Family IQ scrapper leads. Voice broadcasting is a form of telemarketing that uses a web based autodialer to deliver the same short sizzle message you were using in the dial and ditch approach but does it for you. You just set up an account with a voice broadcast service such as
iBuzzPro, record your phone message, upload your lead list to the website, push the start button and boom! The automated system can deliver your Family IQ sizzle message to thousands of prospects in about 20 min or less.
Voice broadcasting works, I have taught and used this marketing approach for years and have recruited hundreds of distributors using it. Response rates average from 1% to 5% depending on your message and several other factors but if you have some good training and coaching on using this type of system it a killer approach.
You can setup a voice broadcast in about 20 min, it really takes no technical skills, and once you trigger the broadcast you will have leads flowing in that have listened to your message and are highly interested within 30 min.
Its fast, efficient, and cheap. The prices vary widely on voice broadcasting from as little as 1.4 cents per connected call to as much as 25 cents or more per connected call. The systems with no setup fee charge more per call and the systems that are the cheapest to operate charge a setup fee of a few hundred dollars upfront.
My preference is to keep operating costs down and to use systems like
iBuzzpro which was specifically designed for the direct marketers. Another benefit for customers who subscribe to the ibuzz system is that they also have the availability of buying professionally scrapped leads for as little as $99 for 25,000 MLM leads if you don’t want to mess around with scraping the leads yourself.
Two things to note here are that generally this type of telemarketing is regulated by the by way of what is called the National Do Not Call list and more recently by legislation that limited the use of these systems to call only consumers who have actually opted in to receive these calls, or business to business sales. The good news is that when you pull a lead off of the internet from a distributors MLM company website, that qualifies as a business listing since they are using that phone to receive calls about their MLM business.
Ezine advertising for Family IQ
This is another approach Rod’s Family IQ marketing system gives some training on, and of course it works. Ezines are the online equivalent of magazines and take many forms, ranging from newsletters to article directories, and many offer free or paid advertising where you can get an ad in front of thousands or millions of potential prospects and then redirect that traffic to your replicated website for Family IQ.
One again this approach works well, I have taught and used online advertising for years and of course today that’s where the traffic is, online. With a little coaching on copywriting a good ad, you can generate lots of leads to power your Family IQ business.
Postcards Marketing for Family IQ
This tried and true marketing approach is also included in the Family IQ marketing training by Rod Stinson. Postcards or direct mail have been an effective marketing approach for years, but recently since more and more marketers have switched to online approaches there has been a drop in direct mail which actually makes it more effective than it used to be. Its costs more but it can also be done in small batches to control cost.
So in conclusion and I can speak with some authority on this, these approaches that Family IQ uses do work. The only secret here is to actually do them, do them consistently, keep track of your numbers and adjust as you go.
Most MLM distributors are very inconsistent with their MLM lead generation efforts and so even if they use a great marketing approach, if they don’t get instant results they throw up their hands and quit.
Over the last 24 years I have spent in the network marketing industry they key to my success was the result of just a few critical factors, learning the Law of Large Numbers, high volume lead generation, and using effective sales funnels. It gave me the edge to master becoming a 7 figure earner in the industry.
Now of course these same Family IQ marketing strategies can be used pretty much to build any company, however when you combine and effective high volume sales funnel approach with a powerful Top Tier MLM compensation plan like Family IQ has, it give you the ability to create some real magic (and income) pretty quickly.
Using this type of a sales funnel system with a Top Tier program like Family IQ can give you the edge you need to get to those $10,000 monthly checks you have been waiting for.
Then once you have mastered this approach, you can then take it to the next level by learning how to use online lead generation strategies and really start tapping the big numbers that have the ability to get you to the
7 figure MLM success ballgame.
Tired of spinning your wheels in a standard MLM business model where you need several thousand in your downline to even get close to $10,000 a month? That could take you years! Learn the “Million Dollar Game Plan” to reach your financial goals in 90 days or less using a Top Tier MLM business model.
Learn How I made over $25,000 my first month using this Hybrid Top Tier Business Model
Now after being in the industry for over 23 years, I am a huge believer in Network Marketing and have had the opportunity to work with many Network Marketing companies, and also serve on the advisory boards several.
During that time I have worked with numerous variations of the “Standard MLM” business models and I have also watched and studied as each new compensation plan variation swept through the industry.
At times you could almost feel that the industry was, even after 40 or more years still seeking a higher plateau of development, that magic mix of compensation plan components that would ultimately reward a distributors up front business building efforts as well as provide a highly profitable long term residual.
Let’s see, Unilevel, Compression Programs, Rollups, Binary, Hybrid Binary, Coded Bonus, Matrix and so many variations of those it makes my head spin just trying to keep track of them.
“So which is the best” is probably the question I am most frequently asked by MLM hopefuls looking to achieve success in Network Marketing, and form a new Plan A in today turbulent financial market.
Well in the final analysis of course they are all profitable, all companies no matter what comp plan they use have top earners who’s checks would make you green with envy.
The only issue is of course “when do you want to be paid?”
That of course is the big dividing line drawn right down the center of the industry.
On one side are all the “Standard MLM” compensation plans, no matter what variation of pay plan they may use, and on the other are the “Top Tier MLM” companies.
If you have read any of my blog posts explaining the differences such as “Top Tier MLM or Traditional Which is Better?” you know that the basic key difference is the price point of the distributor kit a new rep buys when they enroll and how much the company pays out on the initial product package.
Top Tier MLM companies usually have a much higher level of compensation on the front end allowing a new rep to earn a full time income from day 1 and Standard MLM comp plans usually put most of the profit on the backend residual which can take several months or years to fully develop.
Now I thought I had it down pretty well and so I guess I should have expected it, an entirely new variation hits the market.
Darn! Just when I thought I had it all figured out.
New reps when they enroll also receive one of these recorded business presentations and a replicated website to start spreading the word.
So what does the future hold for this Hybrid – Top Tier MLM?
Well from all indications Family IQ could be a unique example of one of the first Top Tier MLM’s to actually go viral.
One of the key elements that has always helped fuel a new company’s growth is when people actually make money, and if you have a lot of people making a lot, its kind of like throwing gasoline on a fire, and there appear to be a lot of people in Family IQ making a lot of money.
So dynamic growth aside, what actually is the appeal of this Hybrid – Top Tier deal?
Well with Family IQ, I think it’s a combination of factors
1. The price point of the Product: Even though $1495 is pretty low for a true Top Tier MLM, this price point makes it reachable by just about anyone who sees the opportunity and it pays a pretty whopping big commission for such a small price tag.
2. The Powerful Webinar-On-Demand presentation that Rod Stinson does where he shows enough proof of income by way of Fedex envelopes and Cashiers checks that he could paper his house with them is obviously a big factor. There are several instances of this throughout the presentation and after about the 4th or 5th time you actually start to think….. Good Grief, I want some of those! All new reps get one of these “On Demand” presentations on their replicated website and the system even includes a special software package that generates free MLM leads off of the internet. Now I was skeptical about this until I found out it was a type of scraper software and I have used these before and they do work. All in all its a very good sales funnel and lead system.
3. Company Credibility and Noble Product: Now this is where a lot of Top Tier deals fall down, I mean let’s face it we are all in MLM for the money anyway but sometimes the company just does not measure up. This is Family IQ’s strong point, they literally smack of credibility.
So should you drop everything you are doing and jump on the Family IQ bandwagon?
Well that depends on your financial goals and how quickly you want to achieve them. Now as I outlined in a recent blog post “Is Network Marketing Dead?”, the big appeal of the Top Tier business model is the GPT (Get Paid Today) principal, so it does give you the ability to get to the big money quicker, in 30 to 60 days as opposed to 12 months or more in a Standard MLM.
Now normally in a Top Tier the back end residual is less than you would make in a Standard MLM but with Family IQ they appear to have an attractive Hybrid business model that actually pays both.
I expect we will be hearing lots about this fast moving new company in the future.
Tired of spinning your wheels in a standard MLM business model where you need several thousand in your downline to even get close to $10,000 a month? That could take you years! Learn the “Million Dollar Game Plan” to reach your financial goals in 90 days or less using a Top Tier MLM business model.
Rod, that IS "nice". When you think about the fact that most people have to work 8 hours to earn LESS than $100 per day....
it makes this system the best way to make money I've ever seen.
Congratulations!
Juanita, you hit the nail on the head!
When you follow the system as we've got it designed...it's nearly impossible not to have results. Congratulations on your $250 day!
Congratulations Jean-Francois! That's quite a birthday! :)
Let's be honest: using this method, it was EASIER than what you'd been doing to make less money, wasn't it?
Congrats!
Congratulations, Brent!
Making money while you sleep!
That's a common theme in this business. Happy for you!
Check out what James says below, he is another guy who makes money while drooling on his pillow:
James, you rock. And you're right!
When you follow 
Man, that fires me UP! Read that again: she's "never made money online"...
Yet she made her first sale within hours of plugging into our system.
And it happens all the time!
Here's another one:
Love it! And all you have to do is follow the system!
That's so bad-ass. And all it takes is 
