From Bankruptcy to $1.5 Million a year - The power of an MLM Marketing System

If you are here looking for information about what an MLM Marketing System is,  and how you can use them to achieve success then you are in the right place.

First let’s talk money...................

So there I was less than 3 years into my first MLM marketing experience and after six painful months of stumbling around doing really stupid stuff......... Then BINGO!  I found the  most powerful secret to generating income know to modern man and my income shot to over $1 million a year.................  

So what was the Secret?

Was it "LUCK" or "TIMING"? Well actually it was much simpler, it was that I discovered the power of a system, and how an MLM marketing system that actually works combined with massive action, is without a doubt the most powerful success tool ever invented. In short I found something that worked, jumped on it, and ran with it! Now most people who sell the MLM success dream generally focus on only one key factor when they spin the tale of what it takes to have huge financial success in Network Marketing.

Timing………..

Now timing, being in the right place at the right time, can of course be a very powerful element that can acceleration your growth, but Timing in itself can't create success. So what can?  

The MLM Marketing System................

 

Most people do not understand the power of a good system but it’s what really defines almost all success in the world today from huge corporations, to a franchise, to a successful online business model or store. You see if you have a successful system, you can literally create success over and over and then you can use your system to leverage your success.

Having a successful MLM Marketing system was how I went from Bankruptcy ( with a big B )  to earning over $1.5 million in my first MLM business in less than 3 years. Now of course I would love to tell you that it was all because I am a brilliant marketing strategist... Actually I am really good at marketing but without a MLM Marketing system to leverage my own efforts that allowed me to do in one hour what it took others days to do, well I would still be back there doing one on one sales pitches like you are probably doing right now. Now I am humble enough to say that I did not invent the entire system, but simply combined a few elements that were already there in such a way that it became more than the sum of its parts. Then when I saw how powerful and quick it was at generating the success I wanted, I grabbed it and ran with it.  

Then I leveraged the system to make millions

 

The MLM Marketing System – My Blueprint to $1.5 million a year

My original MLM Marketing system came out of discussions 25 years ago with two MLM legends and mentor’s of mine, Mark Yarnell and Jerry Campisi.

 

MLM Marketing System Key Element 1

The first part the system came from discussions I had with Jerry Campisi that changed my mindset from approaching MLM success as an “Identify and Sell” proposition to a “Sifting and Sorting” mass marketing mindset. In short this proposition said:

Sift the population to find “Leads”, sift the leads to find, “Suspects”, sift the suspects to find “Prospects”, and sift the prospects to find the people who raise their hand and say “I’m In, sign me up”!

That in fact was one of my first “Ah Ha” moments in my journey to the word of MLM.  

MLM Marketing System Key Element 2

Now trying to sift through huge numbers of prospects  by giving one on one presentations did not work well, the population of potential prospects is simply too large and the time it takes to do one off presentations is too long. Enter mentor #2 Mark Yarnell Now Mark Yarnell is a character to say the least, I could tell you stories all day long about his antics in the world of MLM, it’s the stuff of legend, but the key element I gained from him was “Duplication” Now I was sifting and sorting but still doing it by direct presentation and not hitting the success or the numbers I knew I needed.  Then in talking to Mark Yarnell he told me flatly that he knew exactly what I was doing wrong. He said that I was too good at what I did, too polished and when people looked at me, they listened to my presentation and probably saw the potential but the also looked at the process they also would have to do to be successful and decided they just could not do what Marc Barrett did. In short I was not duplicatable He told me to use a short video tape presentation he had done. I was to sit people down, play the tape and let the tape do the selling. Later I gave a presentation to a CPA in Denver and after watching the video he asked me……… He said “I just want to know one thing, can I buy that video tape and do what you are doing” The 2^nd Ah Ha Moment strikes…………..  

My MLM Marketing System

  I then strung these two concepts together, added in several other elements and created my first MLM Marketing system

1. Run ads in newspapers to generate 100 leads a week
2. Prospect reads the ad and calls a Voice Mail number and listens to a 2 min screening recording sizzling the opportunity and leaves their name and number for more information
3. I call prospects, give no details on the phone and schedule them into a group presentation for the next day at my home
4. I group 6 to 12 people into each presentation and schedule 3 sessions per day.
5. I play the video tape presentations for the group and then do a strong “Take Away” and tell them to go home and think about it, and to call me back only if they want to move forward. I also tell them if I don’t hear back in 2 days I am crossing their name off the list.
6. No follow-ups

This simple system allowed me to sift and sort through large numbers of potential prospects quickly and the video presentation made it duplicatable.  

No Follow Up?

Now the idea of not following up horrifies most sale people who are taught to follow up till they buy or die, however the no follow up strategy allowed me to free up massive amounts of time that I would have wasted trying to close unmotivated prospects into my business and instead gave me the time to focus on generating the volume. I only signed the people who took action and came back to me. This allowed me to build an organization of action takers and not burn time trying to close and motivate the non action takers.  

MLM Marketing System Key Element 3

  Massive Action and Leverage Now with a system that worked in hand, I had a blueprint that I could pass to my organization so I quickly gathered my team leaders and give them the exact blueprint of what to do and branched quickly all over the US.  

MLM Marketing System Evolution

Now MLM marketing is always in a state of flux and evolution, and what works at one point in time tends to change from time to time. Now that system does not work anymore, the technology behind it changed but when one door closes another opens and if you keep your eyes open you will always find the path. Enter The Internet Now today of course the target market  for MLM prospecting has grown from the local market or even local country to a seamless global market, and the larger the audience, the more powerful the MLM marketing system needs to be to cope with the huge scope of finding MLM Leads in a virtually unlimited global market. The internet of course is where you will now find the most powerful MLM marketing systems like My Lead System Pro, Empower Network, or the EZ Money Formula just to name a few.

These systems allow you to make use of technology to leverage the power of the internet to not only sift and sort your prospects but they can do it with the speed and scope that’s hard to even imagine.

Remember you job is not to invent the perfect approach but simple to find it, jump on it, take massive action, and then leverage your success. Now I have always kept my eyes and mind open to changes in the marketing universe with special attention to MLM Marketing System developments. I was reminded of how powerful some of the new Marketing systems can be when I saw this Killer video yesterday.   Check it out  

 CLICK TO PLAY VIDEO

          MLM Marketing System

Private Webinar Invitation

Stop The Financial Frustration!  Marc Barrett reveals the [MILLION DOLLAR GAME PLAN]

Here we are once again rushing head long into yet another year! Well you know the saying...

 

Time flies when you are having a good time, but of course time also flies when you are not.

 

It especially flies when you are not reaching your objectives and you goals and then the frustration curve hits you like a ton of bricks.

 

You start to wonder ...

 

"What am I doing wrong?"

"Am I missing the critical MLM success gene?

 

"Why isn't this working?"

 

Well let me give you the bottom line here........

 

Unrealistic business goals! 

 

I don't care how badly you want success, if you are trying to achieve a huge income in a few short months using the wrong business model, you are trying to get your business to do something it was never designed to do.

 

Its kind of like jumping into a an old VW beetle and pushing on the gas pedal and expecting it to go 120 miles an hour.

 

Its just not designed to do that.

 

However what I can show you is a network marketing business model that is the only one I have ever seen that has a realistic 5 figure income potential in 90 days or less.  

 

Join me Thursday night at  8:00 PM Eastern Time for a "Private -  Invitation Only" Webinar

Webinar

The Million Dollar Game Plan

 

I will be sharing some very powerful information and private insights on how to create a $250,000++ in the next 12 months.

That's right you heard me correctly, how to build an income stream of over $20,000 per month and the best part is you can start now. 

 

Click Below To Register Right Now - Only 100 Seats!

 

So if you want 2013 to be different than 2012 was, be there

 

Enter Your Information Below To Register Right Now!

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Online Marketing Systems & The Funded Proposal

If you are here looking for information on Online marketing systems and Funded proposal systems then you have come to the right place. I will be examining the mechanics of how these Funded Proposal systems work , why in fact they work, and why if you want to be successful in generating leads for your home business it is critical for you to not only understand how they work, but why you should be using this unique marketing system.

The Mystery of The Funded Proposal

Now just about anyone from the home based business or network marketing industry who ventures online in search of better ways to build their business and generate leads sooner or later runs into the concepts of using Online Marking systems to generate lead flow and automate the process of giving a business presentation. They also run up against a unique but mysterious form of an online marketing system called the Funded Proposal.

Funded what??

Sounds exotic already…..

Now every industry and business model whether it’s franchising, network marketing, affiliate marketing or any host of other popular business models pretty much has its own language. Now for the uninitiated prospect who dives into that marketplace, the words and meanings can be downright confusing to say the least (i.e. capture page, landing page, funnels, slaps, plugins, widgets, and so many others it would fill a small dictionary).

 However words are just words and are usually easy to translate and understand. However the big stumbling blocks usually come with trying to understand different business model concepts, some of which are beyond the range of experience of a newbie, and since it usually represents something new and different, can be hard for a new person to grasp and get their arms around.

Implementing these new business model concepts can also be challenging since using them usually requires the rethinking or restructuring of an old well known approach, into doing something that is an entirely new business process.

Don’t ya just hate change…….

The Online Marketing System

 

Now this concept is pretty easy to understand since it is core to just about any business or sales model, and taking it online just uses a higher level of technology and automation than its non- internet based cousins.

Online Marketing systems are usually comprised of series of web pages that are linked together to first grab your prospects attention, capture their contact information, give them a video presentation, provide social proof of the product efficacy, and finally provide a buy option for the customer, all in an automated sales process.

In online marketing terminology these are called “Sales Funnels”

Here is what an online marking system usually looks like

1. Capture Page (also called a Squeeze Page) – This is the initial webpage your prospect sees and its job is to provide them with just enough information and sizzle to make them want to know more. These pages may contain a short sales pitch video or sometimes just a few short phrases of powerful copyrighting designed to be so intriguing that the prospect is driven to want to know more. This page will also include an Opt-In form where the prospect has to enter their e mail address to receive more information and to gain entrance to the Landing or Sales Page of the Sales Funnel. Once entered the customer’s e mail address is automatically sent to an auto-responder system (such as Aweber or GVO) that will then provide automated e mail follow-ups with the prospect ever few days.
2. Landing Page (Presentation Page) – Once the customer opts in or registers to get more information they are automatically redirected to a 2^nd webpage containing a longer video sales presentation. In some online marketing system funnels there may even be a series of web pages and videos that the customer goes through step by step.
3. Sales Page (Order Page) Usually the final step in the process is to offer the customer the ability to buy the product at the end of the sales funnel, usually with a “Buy Now” button that connects to a merchant account or shopping cart program that processes the customer information and sends the data on the customer to the company to process the order.

The Power of Online Marketing Systems

Now the power of the Online Marketing system is that your store or online sales funnel is open 24 hours a day, worldwide, and conducts the sales process for you automatically without you having to step in to manage the process or pick up the phone to close the sale.

A good online sales funnel selling a high profit product (such as Empower Network, Wealthmaster International, or other Top Tier MLM’s) and that targets a global market can make an online entrepreneur millions of dollars if done properly, and I might add, pretty much all on autopilot.

Yes Dorothy, that’s right you are no longer in Kansas, you are looking right into the eyes of your retirement in the Bahamas if you do it right….

Imagine sitting on your favorite beach enjoying a rum punch and smiling while you think about how much money you are making while you are not working.

Good grief, I want one!

Now you can see why internet marketing is so intriguing to so many business people.

Now of course as my economics professor used to stress “there is no free lunch” which means of course that you have to pay the price, but hey with a little study (well maybe a lot of study) and you laptop think about the life you could create.

Oh yes…….

Now online marketing systems are pretty straight forward, and as such pretty easy to understand but some forms of online marketing systems tend to leave newbie’s scratching their heads trying to wrap their head around a concept that radically different than what they are used to.

Enter the Funded Proposal Marketing System

 

Direct Approaches

Now most people in the world of business, home business, or network marketing are used to direct sales approaches. This is where you generate your leads, and directly pitch them on your business opportunity or product and present them with a buy decision.

Then the traditional sales model tells us to follow up until they buy or die (the Pit-bull on the throat approach).

Indirect Approaches

Now many sales people are also familiar with these approaches. These are slower but have a higher conversion ratio. This is where you don’t approach your prospect to buy right away but rather give them a chance to get to know you first, establish a Know-Like-Trust relationship first and then at some point they ask you to sell your product to them.

Attraction Marketing – The Know, Like, & Trust connection

 

These indirect approaches are also referred to as Attraction Marketing.

Now you may not know the label but you have seen it in action before, from stock brokers who do seminars to teach people how to trade stocks (so why do you think they do that?) to insurance agents who make friends with everyone in the community and never lay a sales pitch on anyone (and then write tons of business).

Attraction marketing is subtle and powerful, and the bottom line of the concept is that we would all rather do business with someone we Know-Like- and Trust, so if you establish that connection first then the sales process becomes effortless. There are even online courses that offer special training on how to implement these approaches online such as the Magnetic Sponsoring e book course.

The Funded Proposal

Now the funded proposal is also an indirect approach but this one is conceptually different, and probably confuses more people that try to market online than any other single concept because it goes against our basic desire for immediate gratification.

The World of Front End & Back End Products

In a funded proposal you usually will have a high profit product you want to sell your prospects but rather than approach them with that product first, you attract them with an alternate low ticket, high value product on the front end of your sales funnel to get their interest and attention and sell them that product first. (See EZ Money Formula)

Now once they are a customer you approach them with the higher profit back end product.

Now it’s important here that the front end product in your Funded Proposal be relevant to the primary business you are selling.

Funded Proposals Generate Cash Flow

One of the big benefits of the Funded Proposal is cash flow. Since generating leads costs money, why not monetize your lead generation efforts by selling a low cost high value product up front (see EZ Money Formula Funnel)

Funded Proposals and Top Tier MLM

Now Funded Proposals have been hugely popular in marketing Top Tier MLM programs. Since Top Tier MLM’s can cost anywhere from a few thousand dollars (Family IQ) to $20,000 or more for membership (Wealth Masters International), you are obviously going to have to drive a much larger lead flow than you would if you were selling a Matrix MLM membership for $25.

Funded Proposals - The Reverse Funnel System

Now the Reverse Funnel System is a type of Funded Proposal System, and it’s hard to say who actually invented the Reverse Funnel system but it is rumored to have been a Global Resorts International distributor in about 2006 who came up with the concept of setting up a powerful sales funnel presentation that sold prospects on a mysterious but powerful system for generating income and then had prospects submit an application and pay an application fee of $50 to see if they qualified for entrance to the program. This was later also used extensively by Carbon Copy Pro for their Wealthmasters International product.

The $50 fee generated the cash flow, and the back end product was a big ticket Top Tier Travel deal. Obviously more people paid the $50 than bought the big ticket deal but your business process generated cash flow while you were sifting and sorting for the qualified prospects.

There are many variations of this business system still in use today.

Funded Proposals and Standard MLM’s

Now the thought process of using a funded proposal to build a standard MLM goes something like this.

• My high profit product is a Network marketing business opportunity
• My target market is business opportunity seekers or existing MLM distributors in other companies
• Identify the single biggest problem that people in that target market have in achieving success. (Now in my opinion that single biggest problem would be that most MLM hopefuls have real problems trying to consistently generate enough leads to power their business).
• Next we generate leads from the target market and drive them to a funded proposal online sales funnel that offers them a solution to that problem, let’s say MLM leads, an online lead system, online marketing system such as My Lead System Pro, or an online training system like Empower Network that will teach them strategies on how to market online.
• Then sell that market your front end product that will solve their problem of finding mlm leads,  and then once they are a customer sell then your back end high profit product or MLM.

Funded Proposals - Immediate & Time Delayed Sales Funnels

Now the process of offering the high profit back end product may be immediate and occur in the Funded Proposal sales funnel right after the initial front end product purchase (Empower Network), or it’s a delayed process in which you generate your leads, sell the front end product, and then contact your customers by phone and build rapport by getting to know them (My Lead System Pro) and give the Know-Like-Trust relationship time to develop before you try to sell them on your back end product (MLM company).

Now both these processes work well and which you use depends on what type of back end product you are selling. In the case of the immediate sale,  the back end product must be congruent to the front end product, and setup in such a way so that once the customer buys the initial product they can now see the benefit of the back end product and are much more likely to buy that also.

Empower Network which is a type of Funded Proposal actually does a great job on this since there are actually 5 levels of products that are immediately offered to the customer while still in the initial sales funnel, but each is offered to the prospect in ascending price order,  and only after the customer has completed the previous sales stage.

So in the example above the customer buys a $25 high value product, then they are offered a $100 training product, then after they purchase that they are offered the chance to buy a $500 training package and then a $1000 product and so on finally topping out at a $3,500 advanced training program.

Now using a Funded Proposal with a delayed sale such as with the My Lead System Pro marketing system, is necessary in that system since only about 1/3^rd of the prospects coming into your sales funnel will probably be open to your back end business proposal immediately, but the other 70% of your leads will already be attached to some other MLM company or opportunity, so they will not be very interested in your sales pitch for why your MLM is better than theirs.

Why Wait?

Now since you know that Network Marketing is a transitional business, and  that the average time a new rep stays in a company before looking for some new and better opportunity is about 4 months. Now this is actually a killer lead generation approach since once you give the Know-Like-Trust relationship time to develop, you will convert a higher and higher percentage of your customers to the MLM you are building (see MLM Success The Tyranny Of The Deal).

Why Use The Funded Proposal?

• Funded Proposals Generate More Prospects: Direct Approaches have lower lead flow and it’s harder to maintain list membership. Once someone has seen your deal and decided they are not interested they typically ‘Opt Out” of your list and they are gone forever
• Funded Proposals Maintain Larger Customer Lists Over Time: Indirect Approaches allow you to build a much larger list of prospects that are all in your target market and also to maintain that list. Since you offered them something of value that did not conflict with their other business (tools, training, etc.) these customers tend to stay on your list.

Now if we think through our business process we know that if we approach enough leads directly about our business we would probably be able to sponsor the transitional prospects (those who are looking right now) and that probably represents about 2% or 3% of the total lead flow.

So we profit from the 3% but we lose money on the 97% who did not buy and to make it worse we know that since the MLM prospect market is very transitional, a very high percentage of the no-buy prospects will at sometime in the future be good prospects for your business once again.

•  Funded Proposals Give You Cash Flow: Funded Proposals allow you to cash flow your marketing efforts by the sale of your front end product, and to monetize your list on a long term basis by selling other products of value to that same list over and over.

Now if you learn to use tools like the Funded Proposal effectively you will find your success in building your home business will increase dramatically, and you may in fact find yourself on that perfect tropical beach smiling as you think about your laptop based business and that huge shopping cart in the Cloud that is now working for you 24 hours a day, 7 days a week.

Interested In Setting Up Your Own Funded Proposal Marketing System?

Click Below To Play Video

 
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Funded Proposal

[badass]

MLM Business Models & Other Illusions

So let's talk a moment about MLM Business Models. Have you ever felt the thrill and frustration of being so close to success in something you could actually taste it? Now if you have been there you know exactly what I mean, you can almost feel your hands on the steering wheel of the Ferrari, and if you close your eyes you can even smell the leather of that sexy interior, but most of the time there is this invisible barrier that keeps you away, and no matter how hard you tried to reach through and seize the success you deserve........... it's like trying to grab thin air. Now a moment of truth here, if you really have the passion then you actually dream about it too, and in those dreams of course you also just can't seem to get there. Talk about frustration................. Arggh!!!!!! So what is the problem here? Are we perhaps missing some critical MLM success gene? Too short, too tall, bad breath? Well sometimes it may be that you are just too close to your object of desire to see the flaws, the faults and the mistakes. That's what happens when you want it so bad you can taste it, You lose objectivity....... If you are drowning in the heat of passion, all you can see is the object of your desire, not the flaws, not the limitations, not even the sometimes obvious solution that is staring you right in the face. You are flying blind, and to coin an old saying “You can’t see the forest for the trees” Sometimes you just have to pull back a few thousand feet, get a global view and rethink the objective and the goal. So let’s for a moment strip our goals down to just the bare essence, set it on the desk top and step back and look at it. So why are you doing this anyway? Now assuming that it’s not some love affair with the company’s products that set you on this journey, the answer is probably the same for all of us……. Just show me the money! So in reality what starts us all on this journey of financial freedom is the thought that there is the faintest glimmer of a hope that there may actually be a path to generating a large enough income to (dare we even dream this?) set us free to live the life we have always wanted. You know that dream you had probably back in high school or college when the future was so bright you had to wear shades and you lived in a world of unlimited possibilities? Well if you truly believe you can get there, and you can, then there are some things you need to know that will make your journey run much smoother. Let’s take a moment and look at the right and the wrong way to do it.

MLM Business Models - The Path of Frustration

• Most People join an opportunity and commit to a plan of action without ever bothering to look beyond the one company they were prospected into (The Truth & Illusion of Network Marketing) • Once they buy “The Dream” most opportunity seekers continually bounce from one hot opportunity to another (see The Tyranny Of The Deal) • Biz Op seekers today are constantly awash in a sea of the latest and greatest “Hot Deals” (see Is Network Marketing Dead?) • Success here depends largely on “Random Luck”. Maybe you will hit a workable business model or not.

MLM Business Models - The Path of Success

• Map out your objectives • Focus on identifying the correct MLM business models first, not the opportunity • Pick MLM business models that will get you to your objective within your time frame (see Top Tier MLM vs Traditional - Which Is Better?) • The final step is to identify the best company using those MLM business models and go for it OK, so now let’s fine tune our search and do a planning

MLM Business Models Planning

• Do you want Immediate Income or Long Term Residual from your mlm business models? • Single Income Stream or Multiple Income Streams? • Location – Physical or Virtual? • Capital required to startup, Large or Small? • ROI – Return on investment • Break Even Point – How long to recoup invested capital? Yes I know that doing this the right way by deciding what you want from your mlm business models  first is a lot of work but let me try to shortcut this process for you.

MLM Business Models -  A Roadmap

                       

 So how do you get to the big dollars? What is the right path for your MLM business models, is it a Standard MLM or Top Tier MLM, Hybrid-Top Tier (Empower Network) affiliate marketing, or info product sales? There are of course enough options to give you a headache. Let me simplify it for you and give you a global view of MLM business models and a host of other business model options as well. Here is a webinar I did a few days ago that outlined the best options in the market today for making that magical $10K a month in the next 90 days.  

Click below to Play

Anyway ... check it out  

MLM Business Models